• Supply good quality products that are priced according to a fair and consistent pricing policy.
  • Treat the producers and suppliers of our goods with respect and ensure that they receive reasonable payment for their work.
  • Promote healthy eating through a considered and responsible product range and by giving advice and product information.
  • Create jobs rather than profit.
  • Employ some people who experience mental distress or some other kind of disability that makes it hard for them to access employment.
  • Actively reduce our impact on the environment and to encourage others to do the same.
  • Provide work opportunities for people who need constant supervision, in order for them to gain work experience and to build confidence and self-esteem.
  • Be financially sustainable and self-dependent – all running costs are to be met from trading revenue.
  • Use a co-operative management structure to create a supportive and empowering working environment where everybody is valued equally.

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